L. Hunter Lovins on Green Business

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And now a quote from L. Hunter Lovins in the aforementioned article, Convincing Even the Skeptics to Go Green.

“The bottom line should be the highest priority for small businesses — or you go out of business. But if you are not eliminating waste and implementing energy-efficiency measures; if you are not engaging your employees in the sustainability efforts that will motivate, excite, and inspire them; if you are not capturing the brand equity of operating as a responsible business; then you are just not doing good business.” 

Thanks,
Mike

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